Think Rolex and you may think of Roger Federer. Work With Influencers And Engage With Relevant Communities When you’re building a global brand, ensure compliance with logo, formatting and color palette guidelines.ģ. Centralize brand strategy and empower local teams with marketing and PR kits to ensure coherent brand communication. They can be your brand’s spokesperson for local partnerships and media interactions. They breathe the local culture and understand the audience. Local representation, even if it is one person working from a home office, is helpful for building a global brand. This can work beautifully at startups, especially if the startup employees are passionate about the company. I’ve seen many people tout the effectiveness of using employees as brand ambassadors. Use the entire spread of formats and channels available to you.Ģ. Text, photos and videos are now universal, but so are memes, gifs, podcasts and maps. Even if you are on a tight budget, it is a good idea to allocate some of it for paid marketing in your key markets. If you are in the app business, you should also optimize for app stores and enable browser extensions. Do not forget video content remember that as of May 2019, YouTube had 2 billion logged-in monthly viewers (paywall). You may only need to invest in one person to oversee the optimization strategy and work with freelance content creators. Invest in optimizing content for search, whether you do so for Google or local engines like Naver for Korea.
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